CONSULTING

New Construction Lease-Ups - From preliminary market review to land acquisition, Bravo will work with all professional providers to define the strategic objective of the real estate asset and facilitate a best practice review with all providers - from the land planner, engineering firm and architect to the interior designer, graphic design firm and project manager - to ensure that careful consideration has been given to negate any and all potential critical income losses and promote income growth opportunities within the development. We perform functionality audits on all conceptual drawings from floor plans, to MPE's. After reviewing due diligence studies, initial proforma, conceptual floor plans, sales center design and the primary market, Bravo makes recommendations on improvements to existing workflow processes by each development discipline that can create substantial financial gains and residual income for the life of the asset. Bravo also value engineers final bid estimates to assist in maximization of the highest and best use of certain specifications that can add value at a greater rate than other specifications. Our income growth and marketing strategies greatly reduces construction interest costs and income leakage through vacancy loss, accelerates sales velocity, and provides the ability to reach occupancy stabilization while outperforming the current market's rate and sales performance. Our measurement tools assist the developer in making responsive decisions to ensure success! Ms. Nevitt Casey is a faculty member for Urban Land Institute's Multifamily Development Seminars and has authored chapters in the Urban Land Institute's book on the Multifamily Development Process.

Strategic Pricing Plan
- After an initial discovery process, a strategic pricing model would be built for a real estate asset [whether land sales, condominium sales, for-lease existing product, new construction lease-up product, tract-housing for-sale product] that could be implemented manually or automated based on the client's needs and allocated budget.

Workflow Process Audit for Revenue Maximization - A company seeking an internal review of its existing workflow process and policy relative to its effectiveness in maximizing revenues would contract with BSM for solutions and ideas.  Existing property management systems and other technologies may also be considered for assessment relative to industry best practices.

Strategic Marketing Plan with Project Supervision - A real estate developer looking for complete collaboration prior to land acquisition through product design, land planning, pre-construction and lease-up marketing would place BSM under contract for the term of its development cycle.  Also, owners looking to renovate existing assets could utilize this service.

Marketing Assessment of Underperforming Real Estate Asset - Whether an existing asset or new construction lease-up, an owner could proactively seek strategies to maximize the performance of its investment contract with BSM to outline innovative strategies to reduce excessive loss and mitigate risks.

Building Out Pricing Plans for New Construction Lease-Ups - After you have your unit mix and conceptual floor plans approved, its time to write a plan for leasing and pricing your apartment, storage, garage and other income producing fixed asset inventory. With your preliminary construction release schedule, BSM will work with your management team to build out a pricing plan that will maximize your income potential and work towards getting you to permanent financing more quickly. Construction interest loss can cost an owner thousands of dollars and working against the proforma to meet or beat projections is the top priority of management teams. Sound pricing strategies put into action early offer long-term solutions to maintain value. Let BSM provide you with tools to strategically outline a pricing plan that can be implemented immediately, through construction delivery and to a stabilized asset at completion.

Mentoring:  Strategies for Setting Up an Internal Marketing Department - An Executive seeking advice and/or mentoring towards the development of an effective line position within his or her firm should contract with BSM.  A thorough understanding of corporate culture will be accomplished prior to identifying recommendations.

Pre-Acquisition Assessment - Prior to an ownership entity acquiring an asset, BSM would prepare an assessment where recommendations and suggestions would be made that outline a 24-month strategic plan to be implemented after closing.  BSM's assessment would ensure that increased value techniques were incorporated immediately after closing.  Part of the assessment is a favorable or unfavorable buying recommendation from our team.

Acquisition Assessment - After a property owner acquires an asset, BSM would focus on repositioning strategies and would write a strategic marketing assessment that would identify management and marketing risks and outline turnaround solutions to stabilize the asset. Often, acquisition assessments focus on effectively repositioning the real estate asset in the marketplace.

Disposition Assessment - Prior to an owner disposing of an asset within his or her portfolio, BSM would prepare an assessment where recommendations and suggestions would be made to the ownership entity that would benefit the possibility of a higher secured transition number.

Acting Marketing Director - If a Marketing Director does not exist for the asset or portfolio, BSM would act as the Marketing Director to assist with lease-ups, repositioning the asset, developing marketing strategies, etc.

 

P.O. Box 10628, Reno, NV  89510
Phone:  828.430.7318 •  Fax  775.201.4286

Mary D. Marshall
Director of Sales and Marketing
229.242.7144 | 775-201-4286 fax
mmarshall@bravostrategicmarketing.com

Additional E-mail Contacts:
PDeMarco@bravostrategicmarketing.com JNevitt@bravostrategicmarketing.com
RMartin@bravostrategicmarketing.com

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