BIOGRAPHY

Jennifer Nevitt Casey is the CEO of Bravo Strategic Marketing, Inc, a national consulting firm building return on investment strategies for real estate investment portfolios with a capitalized value exceeding $6 billion dollars. For years, she has served as chief strategist for publicly traded and privately held companies increasing their net operating income by millions of dollars. She was also inventor and co-founder of YieldStar Technology, a yield management software program whose assets were acquired by RealPage. Her most successful workshop, "Increasing ROI and Asset Value through Proven Pricing Strategies," provides participants with an in-depth review of pricing theories and practices to improve return on investment potential. A dynamic, highly sought-after speaker that has trained over 10,000 real estate professionals, Jennifer also enjoys success as an author of books and articles concerning all aspects of multifamily real estate.

SUMMARY OF EXPERIENCE:

Jennifer Nevitt Casey is the Chief Executive Officer of Bravo Strategic Marketing, Inc. Since 1993, she has developed return-on-investment strategies for multifamily real estate investment portfolios with a capitalized value exceeding $6 billion. Ms. Nevitt Casey served as Chief Strategist for Tarragon Realty Investors, opening its condominium division in 2003 and advised Tarragon on revenue optimization, product design and development, leasing and marketing. She supervised the implementation of her pricing model tool, the Nevitt Availability Profile©, used by on-site teams; in 2003, this manual tool increased Tarragon’s Net Operating Income line by over $9 million in 2003 on only 43 assets. Site teams were trained to use this tool to improve overall workflow processes and effectively raise and lower rental rates based on supply and demand. Use of the Nevitt Availability Profile© also pinpointed trends for individual properties for the coming year.

Acting as the start-up Marketing Project Manager for Tarragon’s new multi-million dollar condominium division with asset values exceeding $200 million, her duties included setting up the new division from site identification, product development to directing the sales and marketing teams. Establishing the base pricing and preparing the final pricing models to be used at openings was a critical objective within her contract. Ms. Nevitt Casey’s primary emphasis has always been developing, positioning and marketing new properties from site selection and defining the product offering through lease-up or sale.

Ms. Nevitt Casey was also the former Chief Executive Officer, Inventor and Founder of YieldStar Technology, LLC, a yield management software application that optimized revenue for the multifamily real estate industry whose assets were acquired by RealPage.

In addition, Ms. Nevitt Casey has over twenty-two years in real estate strategic planning with an emphasis on the turnaround of under-performing existing assets, effective market positioning of properties, product design, training, trend evaluation, and property management of diverse multifamily real estate assets. These assets include for-lease and for-sale housing with specialization in conventional, student housing, and condominium sales. Her strength in marketing workshop facilitation, innovative idea generation, product functionality and positioning successful new construction lease-ups is recognized nationally.

Ms. Nevitt Casey offers the development of intellectual property solutions that refine existing workflow processes for companies looking to increase cash flows. Her areas of focus include:

• Development of recommendations and a strategic plan that enhances the effectiveness of customer marketing within a client's existing portfolio.
• New product development or renovation of a real estate developer's product design in its pre-construction phase.
• Product content development for industry software applications.
• New business development strategic planning.
• Dedication and focus on the real estate asset's financial performance and state-of-the-art management, including strategic planning, budgeting, cash flow analysis, assurance of results, marketing, and training.
  

Ms. Nevitt Casey is also an experienced speaker and author, and especially effective as a marketing strategist. Her significant achievements result from the following skills and talents:

• Expertise in and enjoyment of challenging projects, especially those that require creative strategies that result in favorable financial benefits to investors.
• Long-term planner, problem-solver, and producer of permanent improvements and solutions.
• Developer of creative pricing strategies.
• Committed to sound, real estate investment theories.
• Ability to organize, delegate and oversee projects from idea through completion.
• Enthusiastic and compelling as a speaker and motivator.
• Belief that the front line equals the bottom line.
  

SELECTED ACCOMPLISHMENTS:

• Founder and Inventor of YieldStar, a yield management software program for the multifamily industry.
• Ongoing consultant to owners of real estate assets with a total investment value in excess of $6 billion.
• Trained over 20,000 professionals within the multifamily housing industry, including selection as a faculty member for Urban Land Institute’s Multifamily Development workshops.
  
• Contributing co-author of Urban Land Institute’s book entitled, “Multifamily Development Handbook.”
  
• Created and implemented marketing innovations for for-lease product that helped communities reach and maintain a stable occupancy rate of 96% in an 87% marketplace.
• Held primary responsibility for the marketing of a diverse housing portfolio worth approximately $1,000,000,000 for over seven years. This included new construction lease-ups, conventional housing and HUD programs (D/4, 236, Section 8 – elderly, Section 8 - family and D/3).
• Developed a comprehensive user-friendly marketing catalog for on-site sales staff that provided effective and easy-to-use options for promotions, ads, and resident retention campaigns.
• Developed and presented a comprehensive sales and marketing course and operations seminar covering goal setting, time management, decision-making techniques, budget preparation, financial statement analysis, and human resources procedures for property managers. Over 20,000 people have completed these classes.
• Authored six sections of the textbook for the National Association of Home Builders’ Leasing Consultant Certification Program.
  
• Served as a participant on a judicial advisory panel for structuring a course on “Trying and Settling Land Use Cases.” This contribution has been valuable in helping judges across the United States understand the competing legal and economic interests involved in zoning and land use regulation cases.
  

SPEAKER, AUTHOR AND CONTRIBUTOR:

Speaker:

• Speaker at Urban Land Institute’s Multifamily Development Workshops, Pillars of the Industry, Multi-Housing World Conferences, the conventions of the National Association of Home Builders and the National Apartment Association.
• Seminars, lectures and workshops include:

• Two-day strategic marketing workshop: “Strategically Marketing Multifamily Real Estate Assets”
• “Turning a Property Manager into an Asset Manager”
•  “How to Write Strong Content Advertisements”
•  “Evaluating Your Property’s Marketing Plan”
•  “New Construction Lease-Up - Success through Strategic Marketing”
  
•  “Increasing the Value of Your Property Made Easy”
•  “Defining Your Marketing Success”
•  “Re-Engineering Marketing Strategies for the New Millennium”
•  “Multicultural Marketing/Leasing to a Diverse America”
•  “Section 42/Assisted Housing/Affordable Housing”
•  “Progressive Techniques for Proven Management and Marketing Plans”
•  “The Multifamily Development Process for Management and Marketing”
•  “Rethinking Your Waiting List”
•  “Conducting a Marketing Audit”
•  “Functional Obsolescence: Design Dollars Down the Drain”
•  “How to Produce More Income through Competitive Rent Analysis”

• Co-presenter of a National Tax Credit/Section 42 certification seminar with Ruth Theobald
  

Author:

• Contributing Author, Urban Land Institute's Multifamly Housing Development Handbook
• Co-author of the National Association of Home Builder’s book entitled, “How to Excel at Leasing Apartments.”
• Author of an ongoing series of articles on innovative ways to use marketing strategies to make the most of available resources, even when those resources are limited. The series includes:

•  “Functionality is the Key to Resident Retention and Long-term Profitability”
•  “Concessions? Never.”
•  “Point of Depletion: It Could Be Affecting the Success of Your Lease-up”
•  “How to Market Section 42 Housing”
•  “Birthday Celebration Results in Full House and $100,000 Additional Rental Income”
•  “To Maximize Income, Rethink Your Waiting List Strategy”
•  “How to Produce More Income through Competitive Rent Analysis”
•  “Increase the Value of Your Property by Using a Design Master Plan”
•  “Yearly Manager’s Marketing Retreat Pays Off in Recharged Batteries, New Ideas”
•  “The Proven Basics of an Effective Marketing Plan”
•  “How to Market Multifamily Communities No Matter Where They Are in the Continental U.S.” (with Tami L. Siewruk)
•  “How to Evaluate and Construct a Competitive Reward, Recognition and Incentive Program” (with Edward N. Kelley)
•  “Why You Should Continue to Advertise When Occupancy Is High”
•  “How to Market New Development: Use Your Marketer to Plan Success Into the   Development From Day One”
•  “Information on Demand” (UNITS special issue on technology)
  

• Articles in:

•  "Journal of Property Management"
•  "Multi-Housing News"
•  "UNITS"
•  "Sales & Marketing Magic"
  

• Quoted in two Washington Post articles:

• “Rental Firms Factor in Cost of Amenities, Charges on Option Packages Often Are Nonrefundable”
•  “Bigger, Better, Added Amenities Redefine Market”
  

Contributor:

• Served as Multi-Housing World National Advisory Board member
• Guest presenter at Virginia Tech Residential School of Property Management
• Judge for Professional Builder magazine’s prestigious Best in American Living Awards
  

RECENT AWARDS:

• Best of Apartment Living 2004, Apartment Association of Greater Philadelphia, Marketing Brochure Design Excellence for Regatta Apartment Homes, and Website DesignExcellence
• 2003 Pillars of the Industry Awards for Best Apartment Community Brochure – Finalist for Vintage at Vista Lakes, Orlando
• 2001 People's Choice Award for Apartment Professionals, “Award for Marketing Excellence”
• 1999-2000 “Who’s Who in Executives & Professionals”
• 1996 Pillars of the Industry Award for the Best Sales and Leasing Campaign
• 1996, 1995 and 1994 Pillars of the Industry Awards for the Best Apartment Community Brochure
• 1995 Journal of Property Management Article of the Year (co-authored with Edward N. Kelley)
• 1994 UNITS Outstanding Brochure
  

PROFESSIONAL ASSOCIATIONS AND AFFILIATIONS:

Urban Land Institute

National Association of Home Builders

National MultiHousing Council

National Apartment Association

Northern Nevada Apartment Association

Northern Nevada Builders Association

WORK HISTORY:

1993-Present

BRAVO STRATEGIC MARKETING, INC., Reno, NV

Chairman and Chief Executive Officer

• Develops intellectual property solutions that refine existing workflow processes and inefficiencies within current client cultures to increase NOI.
• Responsible for developing the strategic plans and recommendations that will enhance the effectiveness of customer marketing within the client's existing portfolios, for new product development in the area of design and pre-construction and new business development strategic planning. Emphasis on financial performance and state-of-the-art management, including strategic planning, budgeting, cash flow analysis, the assurance of results, marketing, and training.
• Created www.ApartmentMarketingCoach.com, an Internet-based Web site offering companies the opportunity to subscribe to tools, tips and innovative strategies.
  

Primary Client - 2003

November 2002-December 2003

TARRAGON REALTY INVESTORS, New York, NY

Chief Strategist

• Focused on revenue optimization and instituted the Nevitt pricing model known as the Nevitt Availability Profile, or NAP, on Tarragon portfolio properties.
• Created the NAP Master List of Property Specific Features of Value, which was used globally by Tarragon and other Bravo client teams.
• Audited and approved NAP’s for Tarragon’s entire portfolio.
• Wrote the NAP audit curriculum for peer mentors.
• Achieved Tarragon’s goal to have approximately 43 properties on the NAP pricing model by November 21, 2003, which was actually under the year contract term.
• Audited and approved the final pricing model for Venetian Bay Village, vacation condominiums in Orlando, FL.
• Responsible for review and recommendations concerning product design.
• Provided recommendations on new developments from site selection through lease-up or sale.
• Provided strategies to position and market new developments.
• Provided strategies to improve marketing and revenue potential for existing assets.

1999-2001

 YIELDSTAR TECHNOLOGY, LLC, Charlotte, NC

Chief Executive Officer, Inventor and Founder

• Created and provided intellectual property, including the company and product name, and directed the development of YieldStar, a yield management software application tailored for the multifamily industry. Under Ms. Nevitt Casey's direction, YieldStar, the company, developed the software application and source code through initial testing and proof of concept. YieldStar’s software application has been acquired by RealPage. Though Ms. Nevitt Casey is no longer involved with YieldStar, she is known throughout the industry as its creator.
  

1995-1996

 ELLIS-TRICK, INC., Tuscaloosa, AL

Chief Operating Officer

• Owner’s on-site representative for 288-unit new construction multifamily project.
  

1987-1994

 GENE B. GLICK COMPANY, INC., Indianapolis, IN

National Director of Marketing

• Responsible for new and upgraded product development, marketing plans, training, and feasibility studies for 20,000 units throughout the eastern United States.
• Marketing strategies included plans, brochures, signage, research.
• Oversaw the creation of advertising concepts and production of related materials.
• Used field visits and training sessions to motivate personnel.
• Created a plan that reduced company’s overall vacancies to 67 while maximizing revenue.
  

1986-1987

 JOHNSTOWN PROPERTIES OF COLORADO, Denver, CO

Marketing and Training Director

• Responsible for training of employees in California, Utah, Arizona, and Colorado
• Responsible for marketing 13 Colorado communities (2,700 units)
• Prepared corporate presentations for fee-managed business
• Prepared division newsletter
• Prepared monthly sales presentations
  

1984-1986

JOHNSTOWN AMERICAN COMPANIES, Houston, TX

Regional Training Manager/Marketing Representative

• Provided services in the areas of training, construction contract administration, and computerized corporate accounts payables.
• Promoted to new responsibilities in Denver District.
  

1982-1984

JMB PROPERTY MANAGEMENT COMPANY, Houston, TX

Assistant Manager/Leasing Consultant

• While responsible for 672 units in a soft market, brought the occupancy rate from 80% to 100% in three months without lowering qualifying standards. Closing ratio: 70%.
  

References available upon request.